Natives Group is proud to announce that our strategic acquisition of the leading student review website, Student Hut, is complete.
This acquisition has four huge benefits for the clients and people of the Group;
- Audience Access – As well as the obvious benefits of student enquiry opportunities and premium retail on the site itself, Student Hut’s audience is now a part of Natives Group’s programmatic Student Trading Exchange.
- Audience Insight – The hundreds of thousands (and growing) registered, qualified student reviewers are already providing meaningful research data for independent brand positioning surveys for Natives Global Consulting clients.
- Creativity – Natives Group are already improving their creative output, allowing us an all too rare insight into what content actually cuts through to a student audience without the filter of a brand.
- Accountability – Native Group’s lead generation and marketing performance software, Akero, has already been integrated into Student Hut’s website to provide transparency of outcomes from campaigns
Dan Lever, the founder and MD of Student Hut remains as MD and becomes a shareholder in Natives Group. “I have known Steve and the team at Natives for a while and knew their reputation for excellence and outcomes, so myself and the team couldn’t be happier with being part of and adding to the Group’s vision and plans. The impact of Student Hut being part of the group has been incredible already; from the development of our people through to our products and proposition.”
Steve Evans, the CEO of Natives Group, “Two years ago we began our search for the right acquisition to add value to Natives Group as the World’s Student Marketing Group. Dan’s team and his Student Hut business stood head and shoulders above everyone we met, offering the most in terms of proposition, relevance and culture fit. Already the businesses have gelled seamlessly and are bringing these new and exciting opportunities to our clients.”
Natives Group is the World’s Student Marketing Group.
150 strong, Natives Group has offices in Brighton, Portsmouth, London, Coventry, Changsha and New York.